
Yay for a productive holiday season (or, more accurately, last-minute-holiday-buyers panic season). I tend to forget about the people closest to me as potential customers. I aim to make my products appealing enough so that any stranger can approach them & be interested in them with no prior history with the brand. And as nice as those sales are, the much more practical sales are ones that come from a smaller radius around me. I received two orders this week with very quick turnaround times from people I know from my block. They are happy to order from me because they *do* have a history with me, they have a story to tell with their gift and the gift can be made quickly & delivered easily. Plus, these people are much more likely to provide feedback & report back to me with problems & suggestions. It is definitely an arrangement I should remember more often & concentrate more on.




